Luke Wroblewski, an internationally recognized digital product leader, gave a talk a couple of days ago in our backyard at MIT. The talk heavily reference his seminal book: Mobile First. Some highlights:

  • Mobile Web growth has outpaced desktop Web growth 8x
  • Global mobile data traffic should grow 26x over next 5 years
  • Amazon: over $1 billion spent via mobile devices in the past 12 months
  • Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013
  • 600% growth in traffic to mobile websites in 2010
  • Avg smartphone user visits up to 24 Web sites visits per day

I strongly urge you to review his presentation BEFORE you make any digital marketing decisions…

It really is a MUST read.